The 2025
IAB Enterprise
About This Project
IAB and their community needed to talk about two things – US, and how will we secure a sustainable future of growth and sovereignty for the Canadian digital advertising industry and Them, how to connect with consumers in a meaningful way in a world of accelerated content competing for attention. This is because the Canadian digital advertising sector is being challenged to look inwards and fortify our sector while balancing the interdependencies with the US and abroad.
They created a workshop and for this media project, there was one deliverable but we decided to give them an additional gift.
Delivery 1
Event Recap Video
An Event Recap Video
Delivery 2
Raw Audio
Stage Audio Assets
Delivery 2
Event Photos
Event Photography Assets
The Event Recap Video
The IAB Enterprise 2025 event was at the Great Hall, a renown venue in Toronto's West End.
For their event format, they had Keynotes and Panels on two stages, with some worksheets to complete, and dozens of participants engaging discussion.
They needed an event recap so they can help sell future tickets, speakers and sponsors for the remaining events in their portfolio throughout the year.
Since this event is annual in nature, and gives different leaders opportunities to speak on Panels, its important they capture the media to raise their profiles and the profiles of the individuals of their ecosystem.
The main delivery for this project was the event recap video and the raw audio files that the IAB used to create their podcast.
Event Photos
After the video was done being filmed, there was a bit of extra time. Instead of drinking and socializing, it was our objective to make our client look as good as possible online while giving the best experience to the attendees. We decided to snap some photos that they can use for their marketing purposes, or at least test a new format of media that they haven't ordered before.
Usually media is a material investment in marketing resources that doesn't necessarily pay off until weeks, and months into the future. Since we had time, we decided that we'll give them some experimental assets for their marketing team to test.
They loved it.
