The 2024
HRPA SUMMIT
About This
Project
The HRPA was looking for a way to show their online audience the big experience that they curated for their semi-annual conference. This was a 1-day event downtown, Toronto at the Westin Harbour Castle with 2000+ attendees, 50+ vendor booths, and a full day of keynote programming with wellness breaks and entertainment in between.
Delivery 1
Same Day Event Recap
The Event Recap Video
Delivery 2
Man on the Street Opening Remarks
Quick Teaser for Social Media
Delivery 3
Game Day Social Media Stories
Teasers throughout the day for Social Media
Delivery 4
VIP Testimonials
Evergreen assets to help sell programs in the future.
Delivery 5
Mans on the Street
Evergreen assets to help sell event experiences in the future.
Closing Remarks
How It Was Made
The team it took to create this and what we'd change in the future.
Same Day: Event Recap Video
The major delivery of this project was a 1 minute event recap video of the full conference with a same-day edit. This was delivered directly to the team’s email within hours of the event finishing. With event recap videos, speed is the most important factor. Imagine being at an event, having an amazing time, and then going into work the next day and everyone asks “how was it?” and you have an amazing video to show them what the experience looked like.
It was no surprise that this piece of content had the highest amount of engagement on their Linkedin Page in the weeks preceding and the weeks following game day. Enjoy the video and try your best not to get FOMO.
Opening Remarks Video
The first delivery was a Man on the Street, Welcome to the Conference reel, this was delivered within the first hour of the event starting and was used on their social media to kick off the day.
We found the CEO of the HRPA right before the event actually started and got a quick few opening remarks for the people that were tuning in online.
This is a quick 20s video designed to get some engagement in a timely manner.
When it’s game day, there will be people that were unable to attend that wanted to. There are people from the sponsor teams who want to show where the rest of their team is. There are performers that want to show off what event they’re at.
It’s likely you’re going to get a surge in visitors on your social media channels for all the people that didn’t attend.
It’s a great idea to capitalize on the attention and feed them something to engage them. Let the future sponsorship sales and tickets start to sell themselves.
Same Day: Social Media Stories
On game day as people are browsing through your social channels page, it’s important to keep things updated if you’re looking to create conversations and opportunities.
A quick way to do so and have short, engaging posts throughout the day is to create social media stories. These are short 5 second to 10 second videos made with a mobile device and uploaded with a caption that explains what’s been happening throughout the day.
We delivered a handful and show you a quick walk through of what a final folder might look like.
The Man on the Street Project
A few weeks after the event was over, the HRPA wanted to keep up the momentum. They continued to post different pieces of content, some related to their programs and some related to the event.
To keep the event hype rolling, they wanted to create a Man on the Street Recap. Instead of posting individual clips, they wanted one video that showed the event from the attendees perspective.
Have you ever wondered what your audience thought of your event while it was going on? Imagine being able to ask them and hear it with their excitement.
You have the choice: attendees? Sponsors? Vendors? Speakers?
Who do you want to hear from and what questions do you want to ask them?
A mix of all of them might be ideal for your audience but it would be a great decision to use these media assets to engage future attendees, speakers, and sponsors at your conference.
The Testimonial Project
The major delivery of this project was a 1 minute event recap video of the full conference with a same-day edit. This was delivered directly to the team’s email within hours of the event finishing. With event recap videos, speed is the most important factor. Imagine being at an event, having an amazing time, and then going into work the next day and everyone asks “how was it?” and you have an amazing video to show them what the experience looked like.
It was no surprise that this piece of content had the highest amount of engagement on their Linkedin Page in the weeks preceding and the weeks following game day. You can watch the video below. Try your best not to get FOMO like all the people that were watching from their linkedin.
At the event, we pulled a few VIPs to the side for a conversation. They were then saved for the archive so that the HRPA can create content for future events and programs.
The main element of this project were the 6 interviews that were completed. The objective of the organization was to sell seats in an upcoming program, 4 of the videos were for this, 2 were for a different program.
The 4 interviews were used to create 1 Video Sales letter, 1 program trailer, and 3 Testimonial Papr Clips.
