The 2024 HRPA Summit

HRPA needed more than just documentation, they needed high-impact, real-time content that would serve both live attendees and their digital audience. Our approach centered on building momentum throughout the day, creating deliverables that matched the rhythm of the event. 

By delivering high-quality content while the event was still unfolding, we helped HRPA: 

• Drive social engagement in real time 

• Reinforce their leadership positioning in the HR space 

• Create lasting content that would serve marketing, membership, and sponsorship goals well beyond the event date